Friday, November 30, 2012

One Direction Steps Into the Fragrance World

Posted Friday November 30, 2012 1:30 PM GMT

Adding to their growing list of accomplishments, One Direction is making their first foray into the beauty realm with a forthcoming women's fragrance.

According to WWD, the British heartthrobs just nailed down a deal with Olivann Beauty for a perfume aimed solely at the female demographic.

While details on the new project are relatively mum, the men of One Direction haven't kept their excitement over the project under wraps, tweeting, "BIG NEWS! A 1D fragrance is on the way! We've been discussing it for ages & can’t wait to hear what fans think!”

As for when fans can pick up the band's yet-to-be named signature scent, its scheduled to hit the marketplace sometime during their 2013 world tour, which kicks off in Europe in February.

Josie Maran Wendy Schumacher

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